Endless possibilities await with this rare opportunity to own a historic retail and rental property in the heart of downtown Wausau. Just steps from the city center and the iconic 400 Block, this building sits among established shops, restaurants, and local businesses, an ideal location for visibility and foot traffic. The main level offers 2,760 square feet of character-rich commercial space featuring soaring exposed ceilings, refinished hardwood floors, brick masonry walls, and classic tin ceilings. The full, dry basement provides additional room for storage or potential expansion, depending on your needs. The upper level is a standout feature, offering four updated rental studios with a private exterior entrance. Each unit has been thoughtfully improved with newer windows, bathrooms, and kitchens - creating a turnkey opportunity for immediate rental income. Formerly home to the well-known Nicole's boutique for 15 years, this property is now ready for fresh ideas. Whether you're an investor, entrepreneur, or business owner looking to plant roots in one of Wausau’s most vibrant areas, this property offers both charm and versatility in a prime downtown setting.